Janek Resources: SPM April 2018

Don't Rely on Marketing to Do All Your Lead Nurturing

Sometimes it seems like there is never enough time in the day. From prospecting to emails, phone calls, presentations, and everything in between, you can feel like you are constantly chasing your tail. So it makes sense to look for ways to save time and automate processes. And thanks to marketing automation software, time-consuming tasks can be eliminated, leaving time for other projects. Think of marketing automation software as a digital assistant that can play a tremendous role in lead generation and lead nurturing. If a customer comes to your website and fills out a form, marketing automation software will start getting busy as soon as the user clicks “submit.” Once the form is submitted, the software not only informs the company of the new lead via an internal email but it can also send a confirmation email to the lead, informing them that their request has been received and a sales rep will be in touch shortly. Sounds great, right?

The example I just mentioned is just a fraction of what automation software can do. Today, marketing automation systems can execute complex email drip campaigns based on customer behavior, territory...


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