Janek Resources: SPM July 2016

How to Build Sales Confidence in Your Customer

An occupational hazard of many business owners and corporate decision makers is indecision. It takes guts to start a business. But after the business is up and running, indecision can set in. The guts might be there, but the gut reaction is missing. In other words, good instincts can be muddled by indecision, and indecision whittles away confidence. When that happens, no matter who you are, you get stuck..

Nowadays, customers have access to more information than ever. An increase in choices can be a good thing. It can also make an indecisive customer that much more decisively challenged. In this month’s Sales Performance Monthly newsletter, we will share best practices we have discovered through our research to help your customers be more confident in their purchasing decisions.

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