Driving Growth Through Sales Talent Specialization - A Guide For Sales Leaders
In response to the changing buyer-seller dynamic, new specialized roles within sales organizations have emerged. These specialized roles focus on smaller chunks of the buying and selling process, resulting in better execution of specialized sales activities, lower costs, and faster development. Specialization of your sales team could enable you to win, retain and grow customers in a more efficient and effective manner.
By reading this concise report, you will learn:
- New specializedsales roles that have emerged in response to changing buyer behavior and preferences
- Opportunities to increase market coverage and accelerate sales productivity without increasing costs
- How to effectively select, train, and coach individuals in these specialized sales roles