Janek Resources: SPM January 2017
Are You Maximizing All Available Sales Tools & Resources?
Let’s face it. For about ninety-nine percent of sales professionals in America, the ability to sell – and to sell well – does not come naturally, especially in today’s marketplace. It takes hard work, dedication and a commitment to honing the craft.
Selling is a discipline that requires a set of specific skills, thick skin and a resilient spirit. For generations the occupation has helped its practitioners create wealth or nearly kill themselves trying.
All of the above is a given. Let’s take a moment to think about the things that weren’t a given – not for those past generations. Things like:
- Online databases
- Technical resources to support the sales process
- Prospecting tools
- Customer relationship management (CRM) systems
- Social media channels, such as LinkedIn
- Sophisticated dialer systems
- Marketing automation software
Today’s sales professional have a wealth of sales tools and intelligence at their fingertips. But here’s something else those past generations didn’t have: formal sales processes and overly informed customers with access to information at their fingertips.
The question becomes: are you providing the sales professionals within your organization the tools and resources that will make their jobs as efficient as possible? If so, are they maximizing the potential of these tools you have put in place?
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