Janek Resources

Acquiring New Customers: The Impact Strategy and Process have on Growing the Top Line

As we begin to make our way out of some exceedingly challenging times and work through an assortment of sales and business challenges, one issue continues to stay at the top of most lists: the acquisition of new customers to grow the top line. As we know, new customers mean new sales. Along with customer retention and growing relationships, acquiring new customers is one of the most effective ways to keep the business thriving and ensure long-term success. Unfortunately, it can also be one of the most challenging and costly activities.